On starting their Endeavour in the twenty first century, companies are faced with a fast paced, difficult to predict corporate environment. The methods yielding high performance in the past, can no longer assure future success. The corporate world, if it really intends to be in a position of advancing, will be forced to let go of its familiar strategies and will need to develop new approaches at all levels.
There was a time when the actual product parameters and the technological infrastructure of a company constituted its strongest ammunition. Nowadays, the vital comparative advantage in the business world is the human factor: reflective people who know not only how to handle and solve problems on their own, but who are also sensitive to "vibes" and "messages", so as to adjust accordingly and to take advantage of the continuous, unremitting change.
